Today we had the pleasure of being a guest on Chain Watching with Maurice Wubben from the Hortibiz news radio studio, located right in the heart of Westland. It was a great opportunity to introduce Elips and share our story with an audience deeply connected to horticulture and retail innovation.

At Elips, our journey began in 2012 with a bold ambition: to improve the fruit and vegetable supply chain. At that time, packaging was inefficient, wasteful, and lacked reuse. Together with partners such as Spar International and Alibaba, we developed the foldable, reusable crate, a simple but groundbreaking solution that cut costs and reduced waste. Today, this innovation is widely used across China and has inspired many businesses in Europe.

But Elips is about more than products. Our true focus is on growth, working shoulder to shoulder with entrepreneurs and retailers to unlock potential, reduce waste, and create smarter business solutions. Our core values, development, authenticity, connection, and impact, guide everything we do.

On the program, we emphasized how our solutions are designed to make life easier for retailers and their partners. From packaging to product presentation, our approach is always the same: simple, affordable, and effective. The results speak for themselves, faster handling, better product visibility, reduced spoilage, and increased sales. Whether for fresh produce, flowers, herbs, or promotional goods, Elips solutions consistently deliver measurable impact.

Most importantly, our team combines proven expertise with fresh perspectives, ensuring that every idea transforms into tangible results. As we told Maurice, we are not just watching change happen in the industry, we are actively shaping it.

Together with our partners, we continue building solutions that make retail smarter, more sustainable, and more profitable.