At Elips Solutions, our vision is clear: to empower the European retail industry with simple, sustainable, and smart solutions that enhance in-store experiences, engage shoppers, reduce waste, and drive long-term growth. Roller Shelves are a perfect example of how this vision comes to life on the shop floor.

Smarter shelves, smarter retail. How roller shelves drive efficiency.

In retail, every detail matters. A well-organized store is not just visually appealing, it is a critical factor in operational efficiency and sales performance. Roller Shelves, powered by the natural force of gravity, ensure that products automatically roll to the front of the shelf. The result? Customers always find products within easy reach, and shelves maintain a consistently full and attractive appearance.

The benefits are clear. First, labor savings: retailers report saving an average of 1.5 hours per day per product group, especially in high-turnover categories like chilled beverages. Second, flexibility: ultrathin dividers allow simple configuration, making merchandising quicker and more effective. Third, improved stock management: products always remain visible, reducing the risk of “out of stock” impressions and ensuring that sales opportunities are not missed.

Roller Shelves are also ideal for to-go stores. With limited staff but often sudden surges in customer traffic, during lunch breaks, commuting hours, or event rushes, these shelves help maintain order and efficiency without extra manpower. Products are always front-facing, easy to grab, and restcking requires minimal time.

Presentation also matters. Whether items come in glass, plastic, or cardboard packaging, the system adapts effortlessly. Combined with our new Eco-Shelves, retailers can align operational efficiency with sustainability goals, reducing waste while improving the shopper experience.

Our mission is to collaborate closely with business partners, clients, and suppliers, combining Dutch forward thinking with Chinese expertise to deliver practical consultancy, innovative solutions, and reliable sourcing. Roller Shelves embody this mission, turning smart design into lasting success.