Sales training & coaching

Our training and coaching approach

We bring decades of business experience from leading international companies such as General Electric, Polymer Logistics, Cabka, and Unsa, as well as expertise in training and coaching high-level sports teams.With a proven track record in B2B sales, retail solutions, and returnable packaging across Europe, we know what it takes to build winning teams, both on the field and in business. Our expertise spans building and leading organizations, developing and implementing sales & marketing strategies, introducing innovative retail solutions, and driving business transformations in collaboration with global retailers and manufacturers. When it comes to training and coaching, we apply a fully integrated approach built around five key steps:

1. Analysis

Through interviews with your sales team and management, as well as desk research, we evaluate your commercial tools, supporting materials, customer insights, and competitor positioning. By combining these perspectives, we gain a clear understanding of how your organization currently operates, where the strengths lie, and where opportunities for improvement exist. This structured assessment helps us answer the key question: How effective is your sales organization today? But more importantly, it provides a roadmap for enhancing performance, whether through better sales tools, improved messaging, stronger customer engagement, or sharper positioning against competitors. The outcome is a clear view of how your sales force can work smarter, close more deals, and achieve sustainable growth.

2. Elaboration of the plan

We translate findings into an interactive presentation, outlining clear improvement opportunities. Together, we build a step-by-step roadmap with measurable goals, arranged in the right order and timeframe to ensure impact. This roadmap serves as a practical guide, helping your teams stay focused and aligned on what matters most. By defining responsibilities and setting milestones, we create accountability and momentum, ensuring progress can be tracked and celebrated along the way. The result is not just a plan on paper, but a structured path that drives real change and measurable business growth.

3. Execution

We address the improvement opportunities in core areas such as:

Sales Strategy, developing clear, customer-focused strategies that align with business objectives and drive sustainable growth.

Sales Structure, optimizing roles, processes, and responsibilities to ensure efficiency and maximum impact across the sales organization.

Sales culture & leadership, building a strong culture of accountability, motivation, and performance, supported by effective leadership at all levels.

Sales & management skills, enhancing the skills of sales teams and managers through training, coaching, and practical tools that improve everyday performance.

Sales tools, equipping your organization with the right tools and technologies to streamline workflows, improve customer engagement, and increase productivity.

4. Coaching

Lasting change requires more than just plans. Through co-management, hands-on coaching, and sparring, we ensure that new approaches take root within your team and organization. By working side by side with your people, we help translate strategy into daily practice, building confidence and capability at every level. Our focus is not only on immediate improvements but also on creating a culture of accountability and continuous learning. This way, change becomes sustainable, measurable, and truly embedded in the way your organization operates.

5. Evaluation

We implement a continuous feedback and adjustment cycle to maximize ROI. Together, we track progress, fine-tune strategies, and ensure sustainable growth. This process allows us to respond quickly to changes in the market, customer needs, or internal priorities, keeping your organization agile and competitive. By measuring impact at every stage and making data-driven decisions, we ensure that investments deliver real value. The result is not just short-term gains, but a long-term approach to growth that is both scalable and resilient.

What do we learn from sport?

By combining structured analysis, practical execution, and continuous coaching, we not only help improve your sales strategy, but also train your team to develop the skills and mindset needed to succeed. Our approach bridges strategy and practice: we design actionable plans, implement them alongside your team, and provide ongoing coaching to embed new ways of working. Supported by our network of specialized trainers and marketers, we ensure that your sales force gains the tools, confidence, and resilience required to perform in today’s competitive markets. This way, the transformation is not a one-time effort but a sustainable shift that strengthens your organization in the long run. With clear performance metrics, feedback loops, and hands-on support, we make sure improvements are visible, measurable, and lasting.