In-store displays transform underused areas into powerful revenue drivers. By combining smart design with shopper visibility, they boost impulse purchases, highlight key categories, and maximize every square meter of retail space.

At Elips Solutions, we believe retail is about creating impact where it matters most. Our vision is to empower the European retail industry with simple, sustainable, and smart solutions that enhance in-store experiences, engage shoppers, reduce waste, and drive long-term growth. New research confirms just how powerful the right in-store displays can be in achieving these goals.

The Evidence. A large-scale field experiment in 214 stores of a German perfumery chain examined what happens when products are relocated from regular shelf positions to prominent in-store displays such as aisle ends or checkout zones. The results were remarkable:

• Sales increases ranged from 80% up to 478%, depending on product type and placement.
• On average, relocated products generated an additional €217.69 in weekly sales per store.
• Importantly, these uplifts were achieved without price reductions, demonstrating that visibility and placement alone can dramatically influence buying behavior.

Why It Matters? In today’s retail environment, every square meter must deliver value. This study highlights the importance of transforming overlooked areas, corners, pillars, aisle ends, into sales engines. When used strategically, these “lost” spaces become powerful drivers of growth.

The Elips Approach. This is precisely why we developed solutions such as the Impulso Display, a modular, lightweight, and customizable display designed to unlock hidden potential. Positioned in high-traffic zones, Impulso consistently boosts sales in impulse-driven categories like snacks, beverages, fresh produce, and promotional items.

Retailers using Impulso Displays across Europe report:

• 20–30% sales uplifts in highlighted categories.
• Improved visibility and stronger campaign impact.
• Faster ROI, often within just a few months.

The Bigger Picture. At Elips, our mission is to work closely with partners, clients, and suppliers, combining Dutch forward thinking with Chinese expertise. Research-backed outcomes like these prove the lesson is clear: visibility equals sales, and smart displays are the key.