Edeka, one of Germany’s leading food retailers, is focused on boosting efficiency and customer experience.

The Challenge. Edeka, one of Germany’s largest and most innovative food retailers, is constantly looking for ways to improve efficiency while delivering an excellent shopping experience. In many of their stores, staff were spending valuable time fronting shelves and restocking high-turnover categories such as chilled beverages. Products often slipped to the back, creating the impression of empty shelves, even when stock was available. This not only consumed labor resources but also negatively impacted sales and store presentation.

The Solution. To address these challenges, Edeka partnered with Elips Solutions to implement Roller Shelves, a gravity-fed shelving system that ensures products automatically roll to the front. With Roller Shelves, customers always find items within easy reach, while shelves remain consistently full and attractive.

Key advantages include:

• Labor savings, reducing shelf-fronting tasks by up to 1.5 hours per day per product group.
• Flexibility, ultrathin dividers enable quick adjustments for different packaging formats.
• Improved stock management, products remain visible at all times, reducing “out of stock” impressions and missed sales opportunities.
• Scalability, easily rolled out across various store formats, from large supermarkets to compact to-go outlets.

The Results Following the installation of Roller Shelves. Edeka reported:

• Greater efficiency, staff could dedicate more time to customer service instead of repetitive tasks.
• Sales growth, consistently full shelves encouraged impulse purchases and increased turnover.
• Sales growth, consistently full shelves encouraged impulse purchases and increased turnover.
• Better customer experience, products were always visible, accessible, and easy to select.
• Sustainability impact, when combined with Elips Eco-Shelves, waste was reduced, aligning with Edeka’s green initiatives.

Why It Matters? At Elips Solutions, we aim to empower the European retail industry with simple, sustainable, and smart solutions. The Edeka case demonstrates this mission in action, turning overlooked inefficiencies into measurable growth. Edeka’s success proves a simple truth: smarter shelves lead to smarter retail.