A Bold Ambition
In 2012, through Spar International and Alibaba, I was introduced to Simon Tan in China. Our mission was clear: improve the fruit and vegetable supply chain. At the time, packaging was a chaotic mix, with little to no reuse. Together, we set out to reduce costs and safeguard the quality of fresh produce, where waste levels were often alarmingly high.
With the conviction that things can always be improved and with the support of our partners the foldable, reusable crate was born. Today, this innovation is used by countless companies across China.
From day one, our direction was clear: not watching from the sidelines, but working shoulder to shoulder with entrepreneurs to drive growth and success.
Jurgen van Herp – Managing Director Elips Solutions
Growth as a Driving Force
Our core values,Development, Authenticity, Connection, and Impact guide everything we do. They are more than words; they shape the way we work and partner with businesses.
After many years in the retail industry, specializing in reusable packaging for fresh produce, one insight became undeniable: presenting goods had to become easier and better. Countless visits to supermarkets across Europe revealed a strong need for simple, practical, and cost-effective solutions. That realization awakened my entrepreneurial and inventive spirit.
Simple, Affordable & Effective Solutions
Every Elips product is designed with one goal in mind: to make life easier for retailers and industry partners while saving costs. Our innovative designs combine simplicity and functionality, resulting in faster handling, effortless presentation, and improved product visibility.
Experience has shown that this approach delivers measurable results: goods are sold faster, sales increase, and waste is reduced. From fruit and vegetables to flowers, herbs, and promotions our solutions create impact where it matters most.
We look forward to continuing this journey together with the Elips Solutions team.
Jurgen van Herp
Managing Director Elips Solutions
Vision Statement
“Our vision is to empower the European retail industry with simple, sustainable, and smart solutions that enhance in-store experiences, engage shoppers, reduce waste, and drive long-term growth.”
Mission Statement
"Our mission is to collaborate closely with our business partners, clients and suppliers alike, combining Dutch forward thinking with Chinese expertise to provide practical consultancy, innovative solutions, and reliable sourcing that help turn ambitions into lasting success"
About the Elips Team
At Elips Solutions, our strength lies in our people. Our team brings together designers, product engineers, mold makers, and a dedicated sourcing department, each with their own expertise, yet united by one common goal: creating smart, sustainable, and customized solutions that make a real difference.
With the experience of senior professionals from Generation X combined with the fresh perspectives and new ways of thinking from the next generation, we bridge knowledge, creativity, and innovation. This powerful mix ensures that every project benefits from both proven expertise and bold new ideas.
From the first sketch to the final product, our team works hands-on, pragmatic, and always in close collaboration with our clients. We believe that true innovation comes from partnership, by listening carefully, understanding specific needs, and co-creating solutions that fit seamlessly into each business. Every project is approached with creativity, technical expertise, and a clear focus on measurable results. Whether it’s designing smarter retail displays, optimizing supply chains, or developing tailor-made product concepts, we guide the process step by step. Prototypes are tested, refined, and improved until they deliver both functional excellence and commercial impact.
By combining design thinking with practical execution, we help businesses transform ideas into tangible results that drive growth. The outcome is not only a finished product but also a long-term partnership built on trust, reliability, and shared ambition. With Elips Solutions, companies can grow smarter, faster, and more sustainably.
At Elips Solutions, we believe the future of production is not about how much you produce, but how many different products you can produce. Flexibility and adaptability are becoming the true measures of success. Markets shift faster, consumer preferences evolve daily, and retailers demand tailored solutions rather than standardized volumes.
That’s why we focus on modular design, scalable production methods, and agile supply chains. Instead of maximizing output alone, we help businesses diversify their offerings, react quickly to new trends, and reduce the risks of overproduction. This approach not only increases efficiency but also drives innovation and sustainability.
With Elips Solutions, production becomes smarter: creating variety, value, and long-term growth potential, while staying aligned with the dynamic needs of modern retail.
“Working with Elips is highly rewarding. They are innovative, clear in their expectations, and proactive in finding the best solutions. Their collaborative approach encourages us to optimize our processes, and their attention to efficiency and accuracy aligns perfectly with our own standards. We value their commitment to quality, open communication, and forward-thinking mindset, they truly inspire us to deliver our best work.”
FAQ
-
What makes Elips Solutions different from other consultancy firms?
Our strength lies in combining proven expertise with customized, hands-on solutions. We don’t offer generic advice—we create unique strategies and tools tailored to each client’s specific challenges and goals.
-
What is Elips’ vision for the future of customized production?
We believe the future of production is not defined by how much you produce, but by how many different products you can produce. Our goal is to help clients achieve flexible, smart, and unique production systems that meet changing market demands.
-
How do Elips solutions contribute to sustainability?
Our systems reduce food waste (with markdown alerts), minimize energy use (with LED lighting and ESL), and extend the life of retail fixtures with modular, reusable designs, supporting both profit and planet.
-
Can Elips adapt its process analysis to fit different industries?
Yes. We don’t use one-size-fits-all methods. Instead, we design tailored process analyses that uncover bottlenecks and opportunities unique to your business model, industry, and growth stage.
-
Can IMPULSO displays be customized for different product categories?
Yes. IMPULSO displays are modular and compatible with baskets, trays, and crates, making them suitable for fresh produce, packaged goods, beverages, and promotional campaigns.
-
How does Elips create unique sourcing and production solutions in China?
We don’t just connect you with suppliers, we match you with the right partners for your product specifications, volumes, and quality standards. Every sourcing plan is customized to balance cost efficiency, flexibility, and long-term reliability.
+31611917385
